It's really simple.
The Salesperson makes the call.
The receptionist puts them through to Sascia*
The Salesperson talks to Sascia and she screens the call for you
* You can also programme your IVR to say "Press 1 for sales, 2 for procurement .."
and put the call straight through to SASCIA without any human intervention.
It works the same on email and on your website as well.
Research established that business prospects do not just mildly dislike cold calls; they use highly developed psychological "blocking" and "stalling" mechanisms to actively resist the salesperson. This process takes up time and resources from your business that would be better off serving customers. 2% of cold calls result in a meeting - 98% of cold calls are a waste of time.
Evidence
Research highlights that cold calling forces an environment where legitimate small business owners can no longer tell the difference between a real vendor and a fraudster.
Evidence
The vast majority of their incoming unknown traffic consists of dead-air, robotic dialers, or dropped lines, representing pure operational waste for recipients of those calls. This is a cost that businesses feel they need to wear as part of being in business but this is no longer the case.
Evidence
Commercial Energy Switching, Business Rates Auditing, Waste Management & Recycling, Water Deregulation Deals, Office Supplies & Janitorial Contracts
Merchant Services & Card Processing, Unsecured Business Loans, Research & Development (R&D) Tax Credits, Commercial Insurance Policies, Invoice Factoring & Discounting
Search Engine Optimization (SEO), Pay-Per-Click (PPC) & Social Media Ads, Website Design & Revamps, B2B Lead Generation & Cold Emailing, Business Directories & Fake Advertising
VoIP & Business Phone Systems, Managed IT Support (MSP), Cybersecurity Audits & Software, Business Broadband Upgrades, Mobile Fleet Contracts.
Customer Relationship Management (CRM), Consultancy firms with "recent legal updates", Payroll & Accounting Software, Time Tracking & Employee Scheduling, Fleet Tracking & Telematics.
Recruitment & Headhunting Services, Workplace Pension
Providers, Private Medical Insurance (PMI).
A.K.A. Recruitment, recruitment and more recruitment.
Domain Name Registration Protection, Fake Supplier/Invoice Impersonation, Calling from major company with a serious immediate issue, the 'Cyber Threat' they just found.
Someone you rarely speak to wants to review your account - which you know is an upsell opportunity for them and not a chance for you to improve what you get.
